Social networking has revolutionized the MLM and Direct Marketing industry. It used to be that a marketer had to do a significant amount of advertising to generate leads for their business. Now, much of that advertising can be supplemented with social networking on sites like Facebook, LinkedIn, SWOM, MyNetworkingPro, Google+, etc.
The major benefit of this type of marketing is that the leads are “warm”. There is a personal connection formed and a genuine interest from the potential customer regarding the business and/or products. The “closing” rate on this type of lead is exponentially hire than a “cold” lead or a lead that you would purchase from a lead vendor.
For Facebook to be really effective, there are a few strategies you should employ:
- Establish a facebook Fan Page and start driving traffic to the page.
- Decide on the “tone” of your page and keep it consistent. Your fans are looking for real, authentic and valuable posts.
- Keep your “friends” private. You’re working to build your following and you don’t want people swiping your friends.
- Be consistent with your posting.
- Don’t over promote. If all you do is post links to your biz opp three times a day, people aren’t going to stay your fan or friend for very long.
- You may want to set up a separate page for your friends & family that is separate from your business page.
- Start a conversation – it’s always great to ask a question in your status update. That gets the interaction flowing. As your friends comment on your posts, their friends will see their comments and look you up.
- When someone friends you or requests friendship, send a personal note that includes a link to your business page.
Facebook can be an amazing asset when it’s used correctly. It can also be a gigantic time sucker if it’s just used for games, etc.
If you have additional tips, please share them in the comments
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