Archive for 'online marketing'

CPA vs. CPL – What’s the Difference?

Cost Per Acquisition/CPA

In the world of online marketing, there’s a bunch of acronyms thrown around that are often confusing to new marketers. It’s important to know what these acronyms stand for and what they mean for your business. What is CPL? CPL stands for Cost-Per-Lead. When you are determining your marketing budget, you may consider doing CPL advertising. This means that you are paying per lead generated. CPL advertising is typically less targeted but is still a…

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Blogging Tips For A Profitable Blog

Have you ever wondered what the origin of the word “blog” is? It’s actually from the combo “web” and “log”. It pertains to a record or chronicle of something published on the Internet– like a journal in electronic form. The one who keeps a blog is called a blogger and what he or she writes is a blog post. In the following, let’s talk about blogging tips newbies must know. Among numerous blog tips, the…

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