Cost Per Acquisition/CPA

In the world of online marketing, there’s a bunch of acronyms thrown around that are often confusing to new marketers. It’s important to know what these acronyms stand for and what they mean for your business. What is CPL? CPL stands for Cost-Per-Lead. When you are determining your marketing budget, you may consider doing CPL advertising. This means that you are paying per lead generated. CPL advertising is typically less targeted but is still a…

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