Every once in a while I come across someone in the home-business industry who isn’t aware of Skype. Seriously? How could they NOT use it? We live in a global marketplace and Skype has enabled marketers to easily market around the globe in a very cost effective way.

With free international calling from Skype user to Skype user and totally cheap Skype to land-line or mobile rates, it’s the most cost effective means of communicating.

Skype isn’t just for calling. My husband and I both have mastermind groups and chats that are ongoing, we can host conferencing calls, video conferencing, video recording of testimonials, audio recording of testimonials, recordings of calls, do screen sharing, transfer files and more. It’s a tremendous asset to our business and a necessary tool for international marketing. We operate our business around the world with customers in more than 20 countries, so it’s essential to have a reasonable way to communicate.With SkypIn, you can get local phone numbers making it even easier for customers and potential customers to contact you.

We also use a conference call service that has Skype access, enabling our potential clients to access our calls for free from anywhere in the world. Now that Skype is even on iPhone, we can use it from anywhere.

Beyond just business, we hooked John’s parents up with Skype and now we do videoconferencing so they can see the baby. It’s a blast.

If you’re not using it, get it! It’s free.

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Shannon Lavenia

A former Biology teacher, Shannon started in home business in 2002 and quickly rose to the top of her field. Her and her husband, John Lavenia, grabbed the #1 spot in their company for 7 years, achieving million-dollar results. Shannon is recognized as an industry leader and trainer, specializing in helping new home business entrepreneurs expand their business and achieve their goals. She lives in Park City, Utah with her husband, daughter and dog Lucy.
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