Businesses of all types now use videos to reach their target market. The filmed clips they create come in the form of testimonials, tutorials and webmercials among others. While their production may sound easy, one must understand that everything starts with careful planning. Creating a video storyboard is one of the essential parts of that planning.
Sometimes called a blueprint, a storyboard is a visual presentation of the message which you want your promotional videos to convey. It appears like an outline filled with different boxes drawn horizontally or vertically. Beside or below each box is a space dedicated for writing notes. How you want each scene to be shot must be drawn each box by hand or with the use of the computer. For the notes, it should describe the action or the story happening in each scene.
A video storyboard is used by many for its varied benefits. One of the common advantages that come with using it is the ease of explaining a concept to another person. There are times when spoken or written words are not enough to bring home a point. Having an image for you to look at will keep you and the persons listening to you at the same cognitive and comprehension level. Thus, misunderstandings will be avoided.
Another advantage of using this tool is they provide easy production of the videos for online video advertising. As it holds the details of how each scene must be done or filmed a lot of time is saved. Your team can go directly to the creation of the videos. Your storyboard can contain other details like the props, lighting and sound effects. You can add some more elements which you might forget about in the process. Yes, this will take time as you start with the story board. But through the course of the production, you will experience easiness and comfort as everything has been planned out.
Creating a video storyboard does not require you to purchase expensive materials. You can use simple paper and drawing and writing materials for that matter. For each of the squares, you can draw by hand the scenes which you want to appear in your videos. There is available software online for making storyboards. With this, you can sketch the scenes in each box with the aid of the computer. You can also use relevant photographs for this part. Do not forget to include in the notes area parts of the script said in the video.
A compelling tale narrated in your video storyboard can inspire the viewers or readers to take action. For the readers, they can take the effort to act on your proposed ideas and help you get things done like have your film produced in a flash. For the viewers, they will take the action of purchasing your products, subscribing to your services or inquiring for more information. As you draft your video storyboard, strive that each scene will represent a simple idea that is easy to congest and a story that is worthy to watch and share.
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Tagged with: boxes • how to indentify a target market • identifying my target market • online video advertising • online video marketing • promotional videos • scene • sound effects • target market • video storyboard • webmercials
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