Marketing Tips Archives

Hands down, blind marketing is far more effective for generating leads. What do I mean by “blind” marketing? It means marketing a landing page with no mention of your company or product with the simple purpose of capturing your traffic’s e-mail information before giving them the goods. This is essential for good list building. You see, once you mention your company, the viewer then has the opportunity to go “research”. They can easily type in…

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Google is a great resource when it comes to marketing. But, it can also be the biggest pain in the ass! (excuse the language). For those of us who have had some of our accounts “Slapped” by Google, we know the pain of having great lead flow suddenly (and inexplicably) cut off. To maximize Google, you really have to know what you are doing. There’s specific requirements demanded of your opt-in page and keyword research…

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I’m excited to share the Get Your Own Leads Mini-Marketing Series with you. The 5 Free Video Tutorials on this site will help you understand what actions you can take right now to get Top Earner results in your business and Generate Quality Leads. Just click here for access.

An Important Step for SEO and Pay-Per-Click

Many folks have websites developed and never bother to ensure that their sites are indexed by the major search engines, so the search engines don’t really know your site even exists. By submitting your URL, you ensure that your site is “crawled” by the search engines for content and indexed appropriately. Not only will this help you build a strong SEO presence (given that you’re also optimizing your site), but will help with your Pay-Per-Click…

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Google Adwords SUCKS! (seriously…)

Within the industry, there has been a tremendous buzz over the last year about how crappy Google has been towards their most valued customers. I’ve been using their services since 2003 and have spent hundreds of thousands of dollars in marketing money with them. How do they appreciate it? mkae money fast Well, each year they would send me a little Google Christmas Present. That was cool. But today’s reward was extra special. I sent…

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Great Tools for Video Marketing

I recently was asked which tools I use to create my marketing videos. This was an excellent question as I’m not very “technologically savvy”, so everything I use is rather user friendly and easy to learn. Now, I will let you know that I am a MAC user and I found that switching to MAC made my life far (and I mean FAR) easier when it comes to generating and editing my video projects. When…

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I was doing some additional research for a video that I’m putting together about Targeted Marketing and came across this article. It’s a perfect example of how companies are aggressively getting to know their customers so they can smartly push their marketing dollars in the right direction…and the results are exceptional. While many automobile companies have been suffering with their approach of “let’s make a vehicle that is for everyone”, smart companies have been developing…

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Understanding What Motivates Your Customer

The art of sales is really the art of understanding your customer and what motivates them to buy. Some folks buy because of benefits, some buy because of value, but most buy because of an emotional response and the idea of a feeling they will have using or owning a particular item. Each vehicle I’ve purchased was because of the experience I imagined having while driving the car. I purchased a BMW 6 convertible because…

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Generating Leads on Bing

While Google is still the “go to” marketplace for pay-per-click advertising, most people are missing out on an awesome resource for generating great quality leads: BING! I recently started a marketing campaign on Bing, which is Microsoft’s Search Engine. And, while I have no real affinity for Microsoft, I love the marketing opportunity they have created. Millions of browses are done daily using Bing as the search engine of choice and with the relative “newness”…

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I get a lot of questions about adding affiliate links and banner ads to a landing page. Here’s my advice: DON’T DO IT! Now, I get the concept of “monetizing” your website, but you have to remember what the purpose of your site is and why you are driving traffic to it. Is it to make a few cents on a banner click or a google adsense ad…maybe to make $40 bucks from a Clickbank…

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