Marketing Tips Archives

Before starting any major lead generation campaign you should always split test your websites to see which website, content, titles, etc. are going to convert the best for that lead generation campaign. Personally, I use Optimize Press to create my websites. OP is incredibly convenient and I can make a website in about 5 minutes that includes Google Website Optimizer Code and Google Analytics. I just started a new campaign and started with three website…

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Generating quality MLM leads

No matter who I talk to, it seems as though everyone is looking for the holy grail when it comes to generating good, quality, converting mlm leads. Most new marketers are directed to reach out to their friends and family first. That really is a great strategy because your friends and family are the people who value your opinion the most. They are also the most likely to sit through your presentation while you’re still…

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Anyone who’s done any type of online marketing knows what a pain in the ass getting the right formula for page conversions can be. First, you have to come up with the copy. Then there’s the design. Then it’s split testing using a variety of ads and finally, after weeks you can identify the perfect formula. Well, what if the cost, time and pain of doing all that was cut drastically by about 80%? You’d…

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Eight years ago I left my job as a high school teacher to start a home based internet business. My husband John Lavenia quit his job int he car business and since then we’ve had several internet businesses. Some have been great successes and others have been, well…a learning experience. I had already bought a lot of books promising instant floods of income. I was eager to get rolling and had that feeling of pure…

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I’m avidly using article writing to promote my business and generate free traffic. Everyday I’m learning more and more about the incredible benefits of article writing as well as how to maximize this tool. I use SubmitYourArticle.com to post my articles and also to “spin” the articles so that multiple articles can be produced from one entry, increasing the effectiveness of my campaigns. Not only is this a great tool for posting, but an awesome…

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Planning Your Lead Generation Campaigns

There’s a couple of approaches that one can take when engaging in lead generation. The first is the “throw it against the wall and see if it sticks” method. This is the person who just frantically starts placing ads all over the place without much planning or research. While they may hit it big with an ad or two, ultimately they usually forget where they’ve placed their ads and have no idea how to track…

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Banner Advertising – A Great Lead Generation Tool

Looking for an inexpensive, effective medium for marketing your business? Banner advertising could be the way to go. Banner advertising gives you the ability to identify special niche sites to market on and can effectively eliminate any competition you may be going up against. For example…if your marketing on Google Adwords using the keyword “home based business”, you’re competing against thousands of individuals also using that keyword. Plus, the person doing the search is inundated…

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How to Lose a Customer

This will be an incredibly valuable lesson on what NOT to do (unless you want your business to fail). I went for my 32 week ultrasound today and it was remarkable. John and I got to see baby Trinity moving all around, yawning and winking…it was quite amazing. She’s now 4lbs. 5oz and totally perfect. On the way home, I decided to stop at a scrapbooking store. I’ve never done scrapbooking, but I’m excited to…

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I have an interesting analogy for marketing that I often share on training calls. It came to me one day while I was walking up our driveway in Los Angeles. As I was walking towards the garage I looked up and noticed the largest spider web I had ever seen in my life. It spanned about 6 feet in diameter and rose from our fence up to a tree in our neighbors yard. The spider…

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