As an e-marketer you will find that one of the best ways to build your list is with articles.. Why is it important? Your reward, in money terms, is contained in that list! As you list grows so does your opportuntiy to cash in.

Here are the necessary steps about ‘why publish articles?’. First, what is an article? It is a piece of writing, from 450 to 1,000 words long, typically on a single topic which is relevant to your niche. It must not be directly promotional but be informative so delivering value to the reader.Every article has a small ‘Resource Box’ at its foot for a link to your website – that’s your reward.

Second, what do you do with the article once written? Your next step is to ensure that the spelling and grammar are OK and the article reads well – the true sign of a great professional – and then start to submit it to the article directories.

What happens to it then? Google and other search engines regard these article directories as sources of good information (remember the content quality guideline mentioned above) and also judge what’s hot from the frequency of specific topics. The result is that these directories are visited frequently by the search engine’s spiders and the new content is indexed.

As well as this there are many e-zine publishers who are always looking for good quality copy to build their publications; another reason for you to make sure your articles are top notch. These e-zines are circulated via their website and also directly to their email lists so your article will get wider circulation. This is your entry into the world of viral e-marketing – a method of promotion that happens without you having to drive it.

You can leverage this viral marketing to reap rewards if you are doing it the right way. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

What’s the importance of published articles? Every time a search engine finds your article it will also find the links back to your website and these will each help to raise the profile of your site up the search engines. Each link is seen as a point in your favor, and we all know that points mean prizes. In tis case the prize is a move further up the rankings.

Now it’s time to make the resource box do its stuff. This is the e-marketer’s list building secret weapon. In the resource box you are limited to around 450 characters, including spaces. In that tiny space you should provide your visitor with a reason to click on the link. The link directs them to your landing page that contains more information about the topic and so reinforces their high opinion of your knowledge. The page will also have a direct ‘call to action’, that’s a form for the visitor to join your email list.

Why delay? Time to get started right now. Begin to build your list with articles today; this method carries on working for you.

To Your Success!

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Shannon Lavenia

A former Biology teacher, Shannon started in home business in 2002 and quickly rose to the top of her field. Her and her husband, John Lavenia, grabbed the #1 spot in their company for 7 years, achieving million-dollar results. Shannon is recognized as an industry leader and trainer, specializing in helping new home business entrepreneurs expand their business and achieve their goals. She lives in Park City, Utah with her husband, daughter and dog Lucy.
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