“Excellence is the gradual result of always striving to do better.” – Pat Riley

To truly become a Master Marketer, you must strive for excellence in your knowledge, application of that knowledge and skill. Great news: it’s easier than it sounds.

Online (and offline) marketing is like a game. You start out understanding a little bit about the game. Then, you jump on to the court, grab the ball and suddenly realize that there’s a lot more skills and talent required than you thought! So, everyday you practice a little more, eventually perfecting your skill until you become unstoppable.

That’s marketing.

Marketing is simply figuring out what people want, why they want it and then presenting it to them in a way that they feel compelled to buy it. It’s capturing the attention of an audience that is eager, ready and willing to buy what you’ve got to offer. Sometimes folks don’t even know they want it, but through the marketing, they realize they can’t live without it…that’s truly excellence in this field!

On this blog, I’ll be sharing with you the lessons I’ve learned over the past 8 years that have lead me to become a Master Marketer so you can develop your skills and strive for excellence. Check back often as I’m always posting new tidbits for you.

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Shannon Lavenia

A former Biology teacher, Shannon started in home business in 2002 and quickly rose to the top of her field. Her and her husband, John Lavenia, grabbed the #1 spot in their company for 7 years, achieving million-dollar results. Shannon is recognized as an industry leader and trainer, specializing in helping new home business entrepreneurs expand their business and achieve their goals. She lives in Park City, Utah with her husband, daughter and dog Lucy.
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