Using Facebook for Lead Generation

Social networking has revolutionized the MLM and Direct Marketing industry. It used to be that a marketer had to do a significant amount of advertising to generate leads for their business. Now, much of that advertising can be supplemented with social networking on sites like Facebook, LinkedIn, SWOM, MyNetworkingPro, Google+, etc.

The major benefit of this type of marketing is that the leads are “warm”. There is a personal connection formed and a genuine interest from the potential customer regarding the business and/or products. The “closing” rate on this type of lead is exponentially hire than a “cold” lead or a lead that you would purchase from a lead vendor.

For Facebook to be really effective, there are a few strategies you should employ:

  1. Establish a facebook Fan Page and start driving traffic to the page.
  2. Decide on the “tone” of your page and keep it consistent. Your fans are looking for real, authentic and valuable posts.
  3. Keep your “friends” private. You’re working to build your following and you don’t want people swiping your friends.
  4. Be consistent with your posting.
  5. Don’t over promote. If all you do is post links to your biz opp three times a day, people aren’t going to stay your fan or friend for very long.
  6. You may want to set up a separate page for your friends & family that is separate from your business page.
  7. Start a conversation – it’s always great to ask a question in your status update. That gets the interaction flowing. As your friends comment on your posts, their friends will see their comments and look you up.
  8. When someone friends you or requests friendship, send a personal note that includes a link to your business page.

Facebook can be an amazing asset when it’s used correctly. It can also be a gigantic time sucker if it’s just used for games, etc.

If you have additional tips, please share them in the comments :)


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